24/7 Fashion Boutique
Austria’s First 24/7 Fashion Self-Service Boutique
Welcome to the future of spontaneous fashion. Located in Salzachtalstraße 6, 5400 Hallein, Austria, Beautylicious You introduces a completely new retail category:
A 24/7 fashion boutique where your essentials are always available – beautifully packaged, instantly yours.
WHAT IS BEAUTYLICIOUS YOU?
Beautylicious You is Austria’s first 24/7 fashion self-service boutique — a new way to shop essentials, whenever you want them.
Located in Hallein, our boutique offers a curated selection of feminine must-haves: delicate lingerie, boob tapes, adhesive bras and nipple covers, sculpting shapewear, workout and lounge sets, stockings, tights, and press-on nails. Thoughtfully selected pieces designed for everyday confidence and spontaneous moments.
Our price range moves between €7 and €69 — accessible luxury, beautifully packaged.
Every item is gift-ready, placed in a signature pink bag with ribbon, so whether you’re shopping for yourself or surprising someone else, it feels intentional, elevated, and special.
It feels like ordering from your favorite online boutique —except you leave with it instantly.But Beautylicious You is more than 24/7 access.
It’s the stop after work when you want to feel put together.
It’s getting ready for a date without planning ahead.
It’s finding the perfect last-minute gift that looks like you spent days preparing it.
It’s a soft pink luxury moment — on your terms.
Modern. Effortless. Always open.
HOW IT WORKS
The shop operates fully self-service:
• 24/7 access via debit card, credit card or mobile wallet
• Secure entry system
• Card-only payment
• 24/7 camera surveillance
• Exit always accessible from inside
THE LOCATION
📍 Beautylicious You – Hallein
Salzachtalstraße 6
5400 Hallein
Austria
Hallein is the pilot project of a new retail movement in Austria.
Designed as a soft girly luxury space in pink, brown and gold accents — the boutique blends digital convenience with physical experience.
FOUNDER
Beautylicious You was founded by Chiara Rieger, entrepreneur and retail rebel challenging traditional store
Her vision:
To redefine how women shop essentials.
Without waiting.
Without compromise.
Without outdated retail rules.
Hallein is only the beginning.
FOR PRESS & BUSINESS INQUIRIES
Beautylicious You represents a new retail format in Austria:
• 24/7 fashion self-service boutique
• Gift-ready essentials concept
• Digital access system
• Female-focused luxury retail innovation
For press, collaborations or expansion inquiries:
📩 beyou@beautyliciousyou.com
Visit us anytime : Salzachstrasse 6, 5400 Hallein, Austria
Open 24/7
Follow us on Instagram: @beautyliciousyou